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Unique Filipino Traits for Staff Leasing

Updated: Jul 25, 2019

What makes Filipino unique and how can this uniqueness be an advantage for foreign companies or clients? Especially those that plan to outsource in the Philippines?

What makes Filipino unique and how can this uniqueness be an advantage for foreign companies or clients? Especially those that plan to outsource in the Philippines?

My PhD dissertation focuses on Cultural differences and how unique traits play roles in one's successes and failures. This is actually a very nice topic especially if you are trying to weight where to put your money or investment. More so, if you are torn between outsourcing your project or just hire a third party in your own country.

One of my references is the comprehensive study of Professor Geert Hofstede, were he conducted one of the most comprehensive studies on national values, introducing the dimension paradigm. His most popular book, Cultures and Organizations: Software of the Mind, has been translated into twenty languages (

He stressed that culture plays a major role in organizational development and must be considered in making reasonable decisions on human factors. He categorized the dimensions into five factors, namely (taken from

I. POWER DISTANCE INDEX (PDI) This dimension expresses the degree to which the less powerful members of a society accept and expect that power is distributed unequally. The fundamental issue here is how a society handles inequalities among people.

People in societies exhibiting a large degree of Power Distance accept a hierarchical order in which everybody has a place and which needs no further justification. In societies with low Power Distance, people strive to equalize the distribution of power and demand justification for inequalities of power.

2.INDIVIDUALISM VERSUS COLLECTIVISM (IDV) The high side of this dimension, called Individualism, can be defined as a preference for a loosely-knit social framework in which individuals are expected to take care of only themselves and their immediate families.

Its opposite, Collectivism, represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular ingroup to look after them in exchange for unquestioning loyalty. A society’s position on this dimension is reflected in whether people’s self-image is defined in terms of “I” or “we.”

3. MASCULINITY VERSUS FEMININITY (MAS) The Masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness, and material rewards for success. Society at large is more competitive. Its opposite, Femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented.

In the business context Masculinity versus Femininity is sometimes also related to as “tough versus tender” cultures.

4. UNCERTAINTY AVOIDANCE INDEX (UAI) The Uncertainty Avoidance dimension expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact that the future can never be known: should we try to control the future or just let it happen?

Countries exhibiting strong UAI maintain rigid codes of belief and behaviour, and are intolerant of unorthodox behaviour and ideas. Weak UAI societies maintain a more relaxed attitude in which practice counts more than principles.

5. LONG TERM ORIENTATION VERSUS SHORT TERM NORMATIVE ORIENTATION (LTO) Every society has to maintain some links with its own past while dealing with the challenges of the present and the future. Societies prioritize these two existential goals differently.

Societies who score low on this dimension, for example, prefer to maintain time-honoured traditions and norms while viewing societal change with suspicion.

Those with a culture which scores high, on the other hand, take a more pragmatic approach: they encourage thrift and efforts in modern education as a way to prepare for the future.

In the business context, this dimension is referred to as “(short-term) normative versus (long-term) pragmatic” (PRA). In the academic environment, the terminology Monumentalism versus Flexhumility is sometimes also used.

6. INDULGENCE VERSUS RESTRAINT (IND) Indulgence stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms.

Because of these, you have more reasons to outsource now in the Philippines. Let us help you!

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